Play Time
Jellycat Iris Siamese Cat
$33.00Iris Siamese Cat is a slinky cocoa-nougat kitty with neat long socks and a matching tail. Blue-eyed Iris has a cocoa mask and long two-tone ears, making this one truly...
Maileg Iron And Ironing Board
$22.00To make the laundry room fully equipped, you must have an iron and iron board. This set will make the play even more authentic. The iron board is made in...
Alimrose Isabelle Bunny Doll Ivory Linen
$36.00Little Isabelle bunny in her stylish ivory linen dress with a ruffled collar. Sweetest little pom poms on the side of her ears. Features: Suitable from 3 years Untreated pure...
Alimrose Isabelle Bunny Doll Pink Linen
$36.00Little Isabelle bunny in her stylish pink linen dress with a ruffled collar. Sweetest little pom poms on the side of her ears. Suitable from 3 years Untreated pure cotton...
Jellycat Isadora Unicorn
$65.00A dreamy sight in clotted-cream fur, Isadora Unicorn is enchanting. With a plume mane and tail, silky feather and a pink twist horn stitched with silver, she trots through the...
Jellycat Isobel Chihuahua
$28.00Isobel Chihuahua may have tiny legs, but this feisty pup can always keep up! Dreamily soft in honey fur, with bold vanilla patches, flared two-tone ears and a suedette nose,...
Itzy Ritzy Itzy Bitzy Spiral Car Seat Activity Toy
$26.00Travel’s Abound! Endless adventures await with your babe’s new travel tagalong, the Itzy Bitzy Spiral from the Bitzy Bespoke collection! Watch as your babe reaches for the dangling rainbow rings,...
Itzy Ritzy Itzy Bitzy Spiral Car Seat Activity Toy
$26.00Travel’s Abound! Endless adventures await with your babe’s new travel tagalong, the Itzy Bitzy Spiral from the Bitzy Bespoke collection! Watch as your babe reaches for the dangling rings, smiles at their...
IVI IVI 3D Play Carpet Set Beach House
$89.00IVI 3D Play Carpet Beach House is a 3-dimensional play rug that will keep the kids busy for hours as they bring imaginary worlds to life. Featuring not one but two...
IVI IVI 3D Play Carpet Set Traffic
$89.00IVI 3D Play Carpet Traffic is a 3-dimensional play rug that will keep the kids busy for hours as they bring imaginary worlds to life. Featuring a soccer field, a school, and a...
Lilliputiens Jack Sound Roll Rattle
$40.00Make some noise for Jack the lion! Jack is here to help your child develop his earing and fine motor skills. Thanks to “velcros”, you can take each roll apart...
Jellycat Jackson Husky
$35.00Jackson Husky stays warm in the cold with a silky vanilla ruff. Showing off their blue-grey fur, dandy mask and tufty cheeks and ears, this eager runner is the head...
Plushies Jani The Savannah Giraffe 52 Inch
$148.00Jani means "leaf" in Swahili, the language of Botswana. Jani lives in the Central Kalahari Game Reserve, northwest of Gaborone. Giraffes use their long necks to eat leaves high up...
Lucky Boy Sunday Jealous Baby Doll
$110.40This soft toy is made from the softest merino alpaca and eco-friendly dyes, which makes this a perfect heirloom piece to pass down from generation to generation to cuddle. Material:...
Plushies Jehlani The Giraffe 18 Inch
$69.00Jehlani's name comes from Swahili, meaning "strong" and "mighty." Swahili is one of the 68 languages of Kenya and its most popular native language. English of course is also spoken...
Jellycat Jellycat Amore Bunny
$40.00Amore Bunny is one joyful pal, with a weighted base and textured vanilla fur. With chunky haunches, wee carrot arms, perky ears and a snuggly tum, this sleepy bunny is...
Jellycat Jellycat Amuseable Avocado
$20.00 – $60.00Get your five-a-day in an adorable way with Amuseable Avocado! Scrummily green and soft, our veggie chum has a natty two-tone jacket in speckled fur. We love that squashy, suedey...
Jellycat Jellycat Amuseable Baguette
$28.00Salut! Amuseable Baguette has hopped straight out of the cosy oven to meet you! This golden loaf is deliciously soft, with huggable dough, chunky cord scores, a cheery smile and...
Jellycat Jellycat Amuseable Boiled Egg Chic
$22.00Amuseable Boiled Egg Chic can't wait to find out what's hatching at Fashion Week! With super-soft fur in cream and yellow, embroidered shades with shiny lenses and stylish black shoes...
Jellycat Jellycat Amuseable Boiled Egg Geek
$22.00A study buddy for supportive hugs, Amuseable Boiled Egg Geek is here! This cream-and-yellow softy wears embroidered glasses and red suedette trainers. Kicking up those chocolate cord legs, this affable...
Jellycat Jellycat Amuseable Boiled Egg Graduation
$25.00Amuseables Boiled Egg Graduation can't wait to celebrate! With super-soft fur in cream and yellow, and a cotton mortarboard with golden tassel, this egg has a masters in sharing joy!...
Jellycat Jellycat Amuseable Bouquet Of Flowers
$45.00For quirky brides and brilliant colleagues. The Amuseable Bouquet of Flowers is the perfect way to say Thank You or Congratulations, or simply to cheer up a friend. A...
Jellycat Jellycat Amuseable Bubble Tea
$28.00A quirky treat with summery vibes, Amuseable Bubble Tea's here! This beigey cup has a fluffy cream lid, a tall suedey straw and dark-chocolate boots, with embroidered black tapioca pearls....
Jellycat Jellycat Amuseable Burger
$35.00The star of any barbecue bash, Jellycat Amuseable Burger is dressed to impress! From top to bottom, this burger's rocking a brilliant two-tone golden bun, cordy arms, a fluffy green gherkin,...
Play is essential for children because it contributes to their intellectual, physical, emotional and social development. When children play, they exercise their creativity, develop their imagination, master their dexterity, improve their cognitive ability and build physical strength. Experts agree that the best kinds of play allow kids to set their own goals, negotiate challenges, develop and share ideas, and make their own rules.
But how can we make sure our kids are getting enough healthy, unstructured play time when they’re growing up in an overscheduled and stressful environment, when parents are overly focused on producing high academic achievers, and safety concerns prevent us from letting our kids roam around freely and unsupervised? Perhaps the best thing we can do for our kids is to make sure they have the right kinds of toys at home to make play time most rewarding.
First and foremost is safety. Safe toys for young children are sturdy, without sharp parts or splinters, free of pinching hazards, and easy to clean. If the toy will be used by an infant, it’s important that parts aren’t small enough to become a choking hazard.
Toys must be made from non-toxic materials and coated with lead-free paints. You should steer clear of antique toys, second-hand toys and homemade toys that have not been tested and approved by a certified testing lab, or may have been produced before the current regulations governing toy manufacturing were in effect.
In addition to being safe, a good toy will match the child’s appropriate stage of development and abilities.
The best baby activity toys for infants between 0-6 months are things they can reach, grasp, suck on, shake, and make noise with. Some age-appropriate toys for little babies are squeeze toys, teething toys, soft dolls, textured balls, and board books.
Infants between 6-12 months are starting to crawl, sit up and pull themselves to a standing position. They are capable putting things in and out of containers and placing objects on top of each other. Some of the best baby activity toys for this age group are dolls, vehicles with wheels, bath toys, large beads, nesting toys, large soft blocks, wooden blocks, and push & pull toys.
As your child continues to grow, look for toys that will encourage them to explore, create, pretend, imagine, and learn from trial and error.